Black Logic was excited to work with Tamworth Local Aboriginal Land Council to promote its Walaaybaa Rangers Program, which empowers Indigenous rangers to connect with their land, protect natural resources and preserve cultural heritage. We crafted an in-depth marketing plan with key messages and tactics alongside a variety of marketing collateral to promote the program and gain fee-for-service work for the rangers. In addition, Black Logic was tasked with developing TLALC’s new website utilising their commissioned Indigenous artwork to create a user-friendly interface that better displays the land council’s variety of programs, services, vision and membership options.