Yadha Muru Foundation (YMF), a not-for-profit organisation dedicated to empowering Aboriginal and Torres Strait Islander children to reach their academic potential, engaged Black Logic for marketing, communications, design and web development.

Our team began by creating a unique identity for the City-Country Partnerships Program, an Australian Government initiative facilitated by YMF. The design ensured distinctiveness while remaining complementary to the existing YMF brand.

The focus then shifted to the website, which received a complete overhaul for improved SEO, user-friendliness and information accessibility. Next, we established and populated social media profiles to showcase YMF’s ongoing work.

Additionally, we designed and produced presentations, documents, stationery and marketing collateral to ensure brand cohesion and enhance awareness.

Finally, in close collaboration with the YMF team, we developed communication strategies for each partnership, and are responsible for ongoing communications updates.