The Firesticks Alliance

The Firesticks Alliance

Black Logic was engaged by The Firesticks Alliance to promote its Cultural Fire Credits initiative.

Firesticks and the Aboriginal Carbon Foundation teamed up to develop the initiative which supports the practice of traditional Indigenous cultural burning.

The credits help to train and mentor more practitioners to take on the volume of work required to protect our land and to ensure the continuation of cultural knowledge and practices.

Black Logic promoted this initiative via a targeted public relations campaign supported by social media content.